PAREA. What does it mean? What does it convey? What does it represent? Each question can have endless lines of answers that will eventually weave and intertwine together somewhere down the line. Just like everything that gets past down throughout previous generations, words and activities take on new life and conveyance as time trickles down the hourglass. Although not immune to that inevitable outcome, our brand name has always been able to hold a certain dignity to it's origin translations while still effortlessly accepting new ones.
To us, it is much more than just a word that we stamp on clothing. PAREA is a feeling, an essence, and a lifestyle. It represents the greatest facet of life; being "In Good Company". All of my greatest moments have only been such because of the cast of characters that were present with me. The settings and backdrops may have been draped in physical beauty, but the true beauty has always lived in the intangible. The feeling in the air when great people are sharing great conversations, great laughs, great food & drink, and great company. Great PAREA.
To promote and showcase these characteristics of being "In Good Company" have always been of second nature to us, way before the initial thoughts of launching into a timeless lifestyle brand in 2018. The concept was never skewed from the beginning and will always remain; to create more than just physically beautiful products, but provide a feeling that holds the same intangible beauty that our name conveys. An essence of being immersed in that which is greater than anything any machine can produce. These principles will never alter or switch.
A mixture of our native Grecian traditions and American popular culture influences, we are never ashamed to highlight and pull inspiration from all the things we hold most dear; culture, art, nature, music, people, design, words, food, sports, love, etc. Being ever observant and accepting to everything our surroundings have to offer us has given us the ability to create and deliver unique and stimulating designs to all of our customers. PAREA proudly shines a spotlight on all of our influences within everything we produce, both tangible and intangible. To be "In Good Company" is the impact that we strive to leave in our society. We understand that no amount of physical products could ever do that, but the feeling had when wearing a PAREA guarment can. Let the threads to absorb the conversations. Subject the garments to the laughs. Allow the materials to consume the ideas. Wear PAREA. Be "In Good Company".
- Tommy Kyrus; Founder.
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